TidalHealth

Year

2025 Campaigns

Industry

Healthcare

Digital Advertising

The Challenge

Connecting Care to the Community

Every patient journey is different. A parent looking for a pediatrician on their phone between errands has different needs than someone researching primary care options on a desktop at home. TidalHealth needed a way to navigate these behaviors and geographic nuances to ensure their services weren’t just seen, but acted upon.

The Strategy

Making Every Digital Dollar Count

By leveraging precision targeting and data tracking, we built a digital ecosystem designed for performance. We took TidalHealth’s vision and ensured it reached the ideal audience segments across all devices. By optimizing placements in real-time, we moved beyond simple impressions to focus on what matters most: delivering measurable engagement and helping TidalHealth build genuine, long-term relationships with the patients they serve.

Key Campaign Metrics

6,807,609

Impressions

55,966

Clicks

0.82

CTR

Performance Highlights

01 | Unrivaled Engagement—With a 0.82% cumulative CTR, TidalHealth’s campaigns consistently outperformed the healthcare industry standard. This high engagement proves their messaging didn’t just reach the community—it resonated with them.

02 | Mobile Dominance—Mobile devices served as the primary bridge to care, delivering 3.9 million impressions and 44,800 clicks. With a robust 1.15% CTR on smartphones, we successfully captured patient attention exactly where they spend their time.

03 | Local Impact—Salisbury, MD anchored the campaign’s success, generating over 688,000 impressions with a standout 1.11% CTR, confirming TidalHealth’s status as the trusted local leader.

01

Top CTRs

  • Flu Shots 2025: 1.48%
  • Ortho 1: 1.39%
  • Ortho 2: 1.23%
  • Primary Care: 1.15%
  • Pediatrics 2025: 1.13%
02

Device Insights

  • Mobile: 2.9M impressions, 35.1k clicks, 1.22% CTR, 129 conversions → best scale, best efficiency, most outcomes
  • Tablet: 617.6k impressions, 7.5k clicks, 1.22% CTR, 18 conversions/
  • Desktop: 1.2M impressions, 1.5k clicks, 0.13% CTR, 17 conversions → tiny share of clicks, but highest click-to-conversion rate (1.11%)
03

Geo Highlights

  • Salisbury, MD: 688.7K Imps | 1.11% CTR (Top Performer)
  • Long Neck DE: 590.4K Imps | 0.66% CTR
  • Lewes, DE: 575.5K Imps | 0.67% CTR
  • Rehoboth Beach, DE: 293.5K Imps | 0.61% CTR
04

Executive Summary

  • Total Delivery: 4,495,290 impressions and 43,910 clicks across 18 display flights
  • CTR: 0.98%
  • Confirmed Outcomes: 164 patient-appointment conversions
  • Click-to-conversion (all devices): 0.37% of clicks converted to an appointment

Conclusion

Over 2025, Coastal Style Digital delivered more than 6.8 million impressions and 55,966 clicks, driving massive awareness for TidalHealth across the Delmarva region.

Beyond visibility, the campaigns delivered tangible actions. By leveraging advanced audience, hyper-geo and radius targeting, we drove 224 confirmed patient conversions—connecting real people to the vital care they needed.

With engagement rates nearly double the industry average and a strategy that dominated mobile platforms, TidalHealth solidified its position as the premier healthcare partner in the region.

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