Carter Aquatics

Schedule

June ’25 – Feb. ’26

Industry

Custom Pool Construction

Digital Advertising

The Challenge

Defining Premium in a Crowded Market

For a custom builder like Carter Aquatics, the challenge isn’t just building pools—it’s finding the right homeowners who value intentional design over mass-market solutions. In the competitive Delaware coastal market, they needed to connect with clients who view a backyard retreat as a layered, detail-driven investment in their lifestyle.

The objective was to elevate the Carter Aquatics brand and remain top-of-mind for high-intent homeowners during the critical window between peak summer use and early-year planning. It was about ensuring their innovative pools were seen by a sophisticated audience looking for luxury that complements their surroundings.

The Strategy

Precision Meets the Pool

By focusing on a defined digital strategy, we ensured that Carter Aquatics’ message reached high-value shoppers exactly where they spend their time.

Rather than a broad approach, we prioritized precision across the Delaware shoreline. We helped Carter Aquatics navigate the complex digital journey of a modern homeowner—from the initial spark of inspiration to the final decision to start a custom project. By placing the brand in high-intent environments across all devices, we turned digital curiosity into intentional action, ensuring every impression reinforced their reputation for custom quality and artistic detail.

Key Campaign Metrics

401,394

Impressions

3,034

Clicks

0.76

CTR

Performance Highlights

Want attribution you can trust and results you can measure? We analyze the data you need and create actionable strategies to get the most out of your marketing.

01

Top CTRs

  • Dover, DE: 0.84%
  • Selbyville, DE: 0.79%
  • Long Neck, DE: 0.77%
  • Milton, DE: 0.77%
  • Smyrna, DE: 0.76%
02

Device Insights

  • Mobile: 188.6k impressions, 2.4k clicks, 1.29% CTR → Primary driver for engagement and active user interest.
  • Tablet: 33.7k impressions, 476 clicks, 1.44% CTR → Highest engagement rate, showing deep resonance with relaxed browsing habits.
  • Desktop: 179k impressions, 131 clicks, 0.07% CTR → Effective for sustained brand awareness and broad market reach.
03

Geo Highlights

  • Lewes, DE: 53.7k impressions, 337 clicks, 0.63% CTR → Core local market surrounding the Carter Aquatics headquarters.
  • Long Neck, DE: 52.9k impressions, 407 clicks, 0.77% CTR → Exceptional volume and high-efficiency engagement.
  • Dover, DE: 45.5k impressions, 384 clicks, 0.84% CTR → Top-performing metro area for click-through efficiency.
04

Executive Summary

  • Total Delivery: 401,394 impressions and 3,034 clicks.
  • CTR: 0.76% overall, maintaining a steady presence across the peak planning months.
  • Key Outcomes: Interaction was led by mobile users, with “In-Market” segments specifically researching home and garden improvements.
  • Outcome: Strong regional visibility that sustained interest in custom pool builds during the off-season, reinforcing Carter Aquatics as the premier choice for Delaware luxury.

Conclusion

From June 2025 through February 2026, the campaign delivered over 400,000 impressions and more than 3,000 clicks, maintaining consistent engagement throughout the Delaware coastal region. Mobile and tablet devices emerged as the powerhouse for performance, achieving CTRs of 1.29% and 1.44% respectively, confirming the effectiveness of reaching homeowners on high-engagement personal devices.

Dover remained a high-efficiency anchor with an 0.84% CTR, while the Lewes market provided the largest volume of brand impressions. The demographic data showed broad appeal, particularly among “In-Market” audiences actively researching lifestyle upgrades and home renovations.

As Carter Aquatics prepares for the next season, this performance data serves as a blueprint for continued growth. By leveraging regional trends and mobile-first engagement, the campaign has successfully transformed digital awareness into a refined brand presence, positioning Carter Aquatics for measurable success in the custom pool industry.

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